Nature Is Speaking Landing Page Design
‘Nature Is Speaking’ is a cross platform multi-media campaign from Conservation International. The campaign's aim was to amplify CI's core brand belief: “Nature doesn’t need people, people need nature,” through the voices of over 50 renowned celebrities. Featuring voices from 11 different nations, the campaign was distributed in over 50 countries.
After a successful launch in 2014, the landing page needed a refresh to extend the life of the campaign. My team was faced with a few challenges that needed to be solved in the new design: 1. a modularized design was needed to accommodate multi-lingual international sites. 2. legibility needed to be improved for text over photos.
Here you can see the improvements as implemented.
